Landing Page: Definition: A Landing Page is the first webpage a user arrives at after clicking a link, often designed for specific marketing campaigns to drive conversions. Users may search for “landing page definition,” “how to create a landing page,” or “effective landing page examples” to find the definition.

Related terms: Conversion rate, Marketing campaigns, Web design.

Last Interaction Last-Click: Definition: Last Interaction (Last-Click) is an attribution model that gives all credit for a conversion to the last interaction or click a user had with a marketing channel before converting. Users may search for “last interaction definition,” “last-click attribution,” or “last interaction model” to find the definition.

Related terms: Attribution models, Marketing analytics, Conversion tracking.

LatentView: Definition: LatentView is a global data and analytics consulting firm that provides services in data engineering, data science, and business analytics to help companies harness the power of data. Users may search for “LatentView definition,” “LatentView analytics,” or “LatentView services” to find the definition.

Related terms: Data consulting, Analytics services, Business intelligence.

Lifetime Value: Definition: Lifetime Value (LTV) is the total revenue a business can expect from a customer over the course of their relationship. It is a key metric for understanding customer value and guiding marketing strategies. Users may search for “lifetime value definition,” “how to calculate LTV,” or “importance of lifetime value” to find the definition.

Related terms: Customer value, Retention metrics, Revenue forecasting.

Linear: Definition: Linear refers to a relationship or process that can be represented as a straight line, often used in statistics and data analysis to describe proportional relationships. Users may search for “linear definition,” “linear relationships,” or “linear models” to find the definition.

Related terms: Proportionality, Linear regression, Statistical analysis.

Linear Regression: Definition: Linear Regression is a statistical method used to model the relationship between a dependent variable and one or more independent variables by fitting a linear equation to observed data. Users may search for “linear regression definition,” “linear regression analysis,” or “linear regression examples” to find the definition.

Related terms: Regression analysis, Predictive modeling, Statistical methods.

Lookback Window: Definition: A Lookback Window is the period of time considered for tracking user interactions prior to a conversion event, used in attribution analysis. Users may search for “lookback window definition,” “lookback window in analytics,” or “setting lookback window” to find the definition.

Related terms: Attribution analysis, Conversion tracking, Time window.